Freeing Returns

Strategic Storytelling for Tech CEOs

For a fast-growing tech company, a powerful story isn’t a “nice-to-have”—it’s a critical asset for attracting talent, securing investment, and building customer trust. A compelling narrative helps you scale your corporate culture as quickly as your product, preventing the disconnect that can undermine growth and lead to increased employee churn and a lack of organizational clarity.

We partnered with the tech startup Freeing Returns, formerly Lillii RNB, to tackle a similar challenge. Founded by a visionary Black female computer engineer and veteran, the company was built to use AI to solve a critical loss prevention issue for retailers. As they grew and prepared for a new product launch, their brand purpose and unique origin story were getting lost. The leadership team knew they needed a clear company narrative that would resonate with investors, potential hires, and customers.

How We Aligned Leadership and Strengthened Their Brand

We worked directly with the executive team to develop a strategic communications plan that went beyond marketing copy. Our goal was to create a foundational narrative that would become the backbone of their business.

• Executive Workshop for Narrative Alignment: We facilitated a high-level workshop with the leadership team, helping them succinctly clarify their company history and brand story. This process was a vital step in leadership alignment, ensuring everyone from the founder to the sales team could articulate the company’s unique value proposition.
• Unique Founder Story Development: We focused on the most compelling elements of their story: a founder who is a Black female veteran and computer engineer, a team of seasoned loss prevention experts, and a powerful AI solution. We crafted a narrative that showcased not just what their product did, but who they were and why they were uniquely qualified to solve this problem.
• Strategic Communications Toolkit: The outcome was a cohesive suite of assets—a one-pager, new website content, and talking points for media interviews and investor pitches. These tools now serve as a living guide for their internal and external communications, ensuring every employee can share the company’s story in a way that builds trust and excitement.

The Business Impact

By clarifying their story, Freeing Returns now has a powerful narrative that helps them stand out in a competitive market. The investment in their brand purpose and organizational clarity has positioned them to attract top-tier talent and secure future funding, proving that a strong story isn’t just a communications project—it’s a core driver of business growth and a strategic investment in the future of the company.

Ready to align your team, attract top talent, and build a narrative for growth?
Schedule a strategic consultation to learn how we can help your tech company tell its story and unlock its full potential.