Solai Coffee

Translating a Global Legacy for the American Market

For immigrant entrepreneurs, a fantastic product is often just the beginning. The real challenge is translating a powerful story of heritage and community into a brand that resonates with U.S. customers and drives growth. Peter Kuria, founder and CEO of Solai Coffee, built an amazing brand in Kenya, but needed a strategic partner to help him navigate the company’s growth in the U.S..

That’s where Clever Ibis provides invaluable support. We serve as a cultural bridge and a strategic partner, working hand-in-hand with Peter and his talented team in Kenya to amplify their brand story and secure their place in the competitive American market.

Your American Marketing Agency and Cultural Partner

We are not just a marketing agency; we are a dedicated partner who understands the nuances of cross-cultural business. This is why Solai trusts us:

• Entrepreneur-in-Residence Mindset: We take an entrepreneur-in-residence approach, embedding ourselves in your business to deeply understand your mission, your community, and your vision. We don’t just market your product; we help you build your legacy.
• Deep Industry and Cultural Expertise: Our founder’s personal history provides a unique perspective. Having lived in Greece (5 years), Spain (1.5 years), and Japan (2 years), she has a profound understanding of cross-cultural dynamics. Her academic background in international relations and fluency in Greek and Spanish allow us to navigate global nuances with genuine insight. This expertise, combined with a deep history in the coffee industry, allows us to provide more than just marketing; we provide knowledgeable and genuine insight.
• Purpose-Driven Partnership: We believe a brand’s mission is its most powerful asset. We are proud to align with Solai’s values by investing in the local school in Peter’s hometown. This isn’t a marketing tactic; it’s a reflection of a shared commitment to building community.

A Strategic Investment for U.S. Market Growth

Our work with Solai is a strategic investment in their long-term growth. We provide a full-service, retainer-based partnership with a budget starting at $10,000 per quarter, ensuring you have dedicated, high-level support for a sustained impact. Our services include:

• Strategic Branding and Messaging: We craft a compelling narrative that honors your origins while resonating with U.S. consumers.
• Packaging Design and Copywriting: We create packaging that tells your story and stands out on the shelf, working collaboratively with your international design teams.
• Market Entry Consulting: We help with product naming, strategic positioning, and pitching to new U.S. retailers and distributors, opening doors to new opportunities.
• Influencer and Community Relations: We pilot new projects that build authentic relationships and community, helping you grow your brand the right way.
  
  We don’t just “do marketing.” We invest our expertise and passion into your vision, giving you the strategic support needed to succeed.

Ready to Share Your Story with America?

Your business has a powerful story. It’s time to tell it to the world.
Contact us for a consultation to discuss your vision and how our expertise can help your global brand flourish in the U.S. market.