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Harness the power of social media with a clear strategy, the latest AI technology, and tactical help so your brand can soar. We offer expert medical marketing services for privately-held practices looking to grow their patient base.
Surgical Group of Orlando was thriving, thanks to decades in business, award-winning surgeons and consistent referrals from primary care physicians. Then, one day, a competitor retired, and hundreds of patients were suddenly in search of a doctor who specialized in breast cancer. So, Surgical Group of Orlando saw an opportunity for communications and digital marketing to fill the gap and let patients know about their practice.
They hired Clever Ibis, a leading Orlando digital marketing agency, to run a communications campaign focusing specifically on the patients. Beginning with social listening, Clever Ibis noted the way patients of the retired doctor expressed feelings of abandonment and disappointment. Based on this listening, as well as a social media audit, we created a comprehensive empathy-informed strategy using web, email, Facebook, Google reviews, and in-clinic marketing campaigns.
9 Steps We Took to Help Our Client Win
Our approach to marketing for a doctor’s office is always patient-centric. Here’s how we helped Surgical Group of Orlando:
- First, we created an internal FAQ to directly address questions from former patients of the retired physician. This is a key part of our patient acquisition marketing strategy.
- Second, we audited the online presence of SGO and determined that Facebook was an ideal channel to grow the medical practice.
- Third, we created a brand new Facebook business page for SGO, a crucial step in building a strong online presence for doctors.
- Fourth, informed by the goals of SGO, we crafted custom content to highlight the practice’s award-winning care and commitment to patients.
- Fifth, we created custom signage to encourage engagement with the new Facebook page by current clients, as part of our local marketing for medical practices in Orlando.
- Sixth, we began influencer marketing and built on existing relationships with the imaging center and Orlando Health as well as other hospitals.
- Seventh, we invited SGO’s patients to leave reviews on Facebook to demonstrate the significant patient care aspect of SGO’s approach. That is part of effective reputation management for doctors.
- Eighth, we recommended strategies and tactics for building the clinic’s social media presence and highlighting the three SGO surgeons’ unique skills and areas of treatment.
- Ninth, we pitched SGO’s team to physicians in order to foster future referrals to the breast cancer doctor. We also implemented strategies to improve their medical SEO and overall visibility.
- Tenth, we harnessed AI tools like Google Gemini to craft on-message content for posts and campaigns, ensuring our HIPAA compliant marketing efforts were effective.
“Your Results are In!”
After only 90 days, Clever Ibis’ campaign resulted in more than 1000 page views on Facebook, new followers, positive reviews, a 60% increase in social media engagement, and comments such as this one:
“I feel blessed to have had the good fortune of being a patient of Dr. Chambers. Her amazing attention to detail, incredible bedside manner, and supportive nature is just not typical of what I have ever experienced before from a medical provider. Through my journey, I have met other women who have had the privilege of working with Dr. Chambers, and everyone feels the same way. Dr. Chambers is the best!!!”
Partnership Matters
At every step, we worked hand in hand with SGO to ensure alignment on messaging and strategy. Each private practice marketing campaign is unique, so we brought our curiosity, communications expertise, and eagerness to provide solutions to SGO in order to help them get more patients, increase patient appointments and create a solid online presence for doctors in the practice. The results were a win for SGO and future patients.
See an opportunity for your business to grow? Watching a competitor go out of business? Need a brand new social media strategy or help with healthcare lead generation? Our marketing consultants are here to help.
Get in touch with our team today to discuss more. We can show you how to get more patients and grow your medical practice.
